Compelling Storytelling for Business

Learn the fastest way to engage and persuade any audience using storytelling. Practice with interactive exercises.

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Course overview


CPD Accredited

28 online lessons

Digital certificate

6 practice exercises

2 hours of learning

Course outcomes

Learn how to be memorable, confident and relevant so you are heard

Use our concrete tips and structures to feel confident in using stories at work

Inspire colleagues, unstick resistance to an idea and encourage action

Overcome difficulties with getting your message heard and decisions made

Learn the fastest way to engage and persuade

Let's face it, most of us sometimes feel overloaded with new content in today's fast-paced and ever-changing world. If you want to be heard, cutting through the noise is tough. So how can we grab people's attention and engage them with our message?

Gone are the days when facts and figures are the currency for influence. If you want people to lean in with curiosity when you deliver your message, you need to connect on a human level.

Compelling Storytelling for Business is the answer. It enables a faster understanding of ideas, captures attention and compels more action. Stories conjure up images in our minds, evoke feelings and emotion and when used cleverly are the Number 1 way to ensure your audience are present in the moment, listening to you and absorbing your message.

This practical course is full of step-by-step guidance, examples and practice exercises that will help you to break down your message, learn to think laterally and create compelling stories with the power to persuade and encourage action.

Online learning, done differently

Learn how to improve your storytelling with the flexibility of online classes combined with practice exercises. This hybrid approach to storytelling will increase your communication effectiveness.

Learn online courses

Online classes

Learn with tutorial videos, quizzes, and case studies through the online platform - available to access at any time.


Practice exercises

Practice what you learn with interactive exercises. Storytelling is just like any other skill - you need to practice to improve.


Improve with feedback

Receive feedback on your performance in the exercises to help identify areas you need to improve to become an effective storyteller.

Course content

  • An introduction to the power of storytelling with concrete examples and activities. We explain how online lessons in this course link with the practice exercises, and how they can help you become more influential and persuasive.
  • Introduction
  • Why tell stories
  • Walking on thin ice: the power of emotional connection
  • Scientific research example
  • Impromptu story building
  • Practice exercise: Building impromptu stories
  • With our step by step structure and concrete examples you will learn how to use analogies to connect with and persuade your audience. You'll break down your own message, create your own analogy story and develop your lateral thinking skills.
  • Using analogies to create compelling stories
  • Quiz: Analogy Story Structure
  • Analogy story structure - details
  • Write your own analogy story
  • Story linking
  • Practice exercise: Analogies: Making the links
  • Turn your sales pitch into a story for your customers - where they, themselves grow from a state of struggle until, eventually, they reach their happy ever after.
  • Quiz: Sales pitch story structure
  • Sales pitch story structure - details
  • Sales pitch story structure - an example
  • Write your own sales pitch story
  • AI feedback on your sales pitch story
  • Practice exercise: Practice sales pitch with AI feedback
  • Learn why personal stories are the most engaging and use our practice exercise to recover the personal stories within you.
  • Why personal stories are the most powerful
  • Quiz: How to structure personal stories
  • How to structure personal stories - explanation
  • Where do I get my stories from in the first place?
  • Practice exercise: Story Treasure Trove
  • Learn how to think like a storyteller and to find inspiration from the world around you.
  • How to collate stories from your everyday experiences
  • With a strong focus on your own practice, explore how to actually deliver stories that engage the audience and hold their attention.
  • Plan, Practice, reflect
  • Quiz: Storytelling
  • Top tips for a powerful delivery
  • Practice exercise: Final delivery in conference room
  • Compelling storytelling example
  • Case Study: Using humor in storytelling
  • Practice exercise: Final delivery in meeting room?
  • Final thoughts from Javier Bernad
  • Apply your learning

Your instructor

Helen is an experienced learning designer and trainer with a passion for experiential learning. Having previously founded two storytelling learning businesses, the subject matter of this course is close to her heart.

Practice exercises

Practice storytelling with engaging exercises. At key points during the online part of the course, you'll be prompted to practice what you've learned in one of the following exercises.


Online learners


Faster than classroom training


Learning awards