Media Training

Learn how to communicate effectively, build trust with the audience, and convey your messages clearly.

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Course overview



29 online lessons

Digital certificate

6 practice exercises

2 hours of learning

Course outcomes

Learn how to deliver important messages that are memorable and tell a story

Ability to put yourself forward as a spokesperson for your organization

Training in the principles of media communication and exposure to the media

Learn to adapt your message depending on the type of interview

Effectively deal with journalists with practice a range of exercises

Practice exercises

Access the practice exercises either online (in your browser) or in virtual reality (if you have a VR headset).

Practice engaging with the media

Effectively engaging the media has never been more important. Brands, organizations, and business leaders are under extraordinary pressure to rapidly and transparently communicate what they are doing and why.

Every time you talk to a journalist, you have an opportunity to protect and enhance your reputation. The right training and preparation can help you make the most of that opportunity.

In this course, you'll practice different situations in online exercises or immersive virtual reality (if you have a VR headset), where you'll be able to test out new approaches and learn to communicate with poise, clarity, and conviction.

Who should take this course?

This course is aimed at people who may or will have to deal with the media as part of their job role, for example, senior managers, startup founders, or company spokespeople.

The course has a slight focus on crisis communications, however, there are also practice questions on the following topics:

  • New product launch
  • Company crisis
  • Mergers and aquisitions
  • Company financials
  • New leadership position

Online learning, done differently

Practice different strategies, approaches, and styles when talking to journalists and in different media exercises. Improve with instant feedback.

VirtualSpeech app running on an Oculus Quest

Practice exercises

Practice different media scenarios online or in VR, from radio and TV interviews to an intimate press conference.

VirtualSpeech's learn, practice, improve loop

Improve with feedback

Receive feedback on your performance in the practice exercises. You can practice as often as you like and track your progress over time.

Get feedback on your eye contact, pace of speaking, keywords spoken, hesitation words, listenability, and more.

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Media Training: Topics you can practice

  • Understanding how to adapt your message depending on the type of interview
  • Defending an organization or political position on camera
  • Putting yourself forward as a media spokesperson for your organization
  • Presentation and debating skills necessary for a challenging interview
  • Literary techniques you can use to explain your message
  • Delivery of important messages that are memorable and tell a story
  • Preparing you for all eventualities, from breakfast TV to live questioning in a crisis
  • Nonverbal techniques, including eye contact and body language
  • Building your confidence through realistic practice in our virtual reality scenarios

Practice exercises

Practice talking with journalists and dealing with the media in a variety of common situations. After each practice session, you'll receive feedback on your performance.

Note: These exercises can be completed online (in your browser) or in virtual reality (if you have a VR headset).




Faster than classroom training


Learning awards

Features in the practice exercises

The exercises are full of features to help you perform well in front of the media.

Custom interview questions icon

Custom questions

Personalize the experience by adding your custom media interview questions.

Voice Analysis icon

Voice analysis

Receive instant feedback on your answers using the latest voice analysis technology.

Record your speech icon

Record interviews

Save your answers and listen back to them later, better understand areas to improve.

Presentation Slides icon

100+ questions

Practice answering over 100 questions from the media so you're fully prepared.

Eye contact icon

Eye contact

Connect with the presenter and audience by perfecting your eye contact.