Media Ambush

Experience being ambushed by the media in a hotel lobby and practice answering hostile questions.


The most difficult and risky media encounter is the media ambush. It's a situation where you are not expecting to encounter journalists, but they are looking for a spokesperson and they find you.

There is no time to prepare and it can be a very stressful situation. In addition, there is no structure or ground rules, questions can be thrown at you from all directions. Reporters may even know more at that time than you do.

In this exercise, you'll practice dealing with a media ambush in a hotel lobby, just as you exit the elevator.


The media ambush exercise can be accessed from your web browser, no installation or download is required. You can also access the scenarios from virtual reality, if you have a VR headset.

PC / Laptop Virtual Reality


Media ambush in an elevator

Topics covered

Dealing with Conflict Media Training Spokesperson Training

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